INTERNET MARKETING POLICY

The purpose of the Novo internet marketing policy is to prevent the unauthorized use of on-line pricing in conjunction with our authorized plumbing and heating wholesale channel brands and products.

We do not allow on-line pricing with our brands, model descriptions, and item numbers (searchable terms):

  • Brands - Novo®, AQUV®, Aqua Flo®, Econo Flo™, AQUA ALERT®, Tank Mate™ and Aquafine®

  • Model descriptions - examples: 489, 485, BIF, HTO, AIO, QCRO

  • Item numbers - examples: 1501XXXX, 2120, 1340XXXX

Additionally, we do not allow on-line pricing for our Canature WaterGroup™ Commercial products.

The only exception to the above policy is the sale of original replacement consumables for:

  1. Aqua Flo® Reverse Osmosis Systems (RO membranes, filter cartridges),

  2. Aqua Flo® Ultraviolet Systems (UV bulbs, UV sleeves),

  3. Aqua Flo® POU Filtration Housings and Filter Cartridges

All published pricing must meet Internet Minimum Approved Pricing (IMAP) guidelines. IMAP pricing requires a minimum of 40% gross margin on your purchase price.

Private Label options on select products are available for customers wanting to sell on-line with published pricing. Please contact your Regional Sales Manager to find an e-commerce solution for your business.

Note: Existing customers may have been grandfathered / excluded from this policy for select products solely at our discretion.